Sandro fits into our story because he looks at products differently, and like us, he always tries to bring something of his own, something personal, which will then differentiate these products from others on the market. Our director Stefano and Sandro cooperate in such a way that Stefano knows how to call him even at 10 in the evening with an idea that comes to him at that moment, explains to him in his own special way what he imagined, Sandro understands and takes the further process into his own hands. After making the first drafts, the whole team (sales, development, production, and marketing) gets together and evaluates each idea in a different way. The sales department looks at how and to whom we can present the product, the development department looks at how it can be complicated, just kidding, they look at how it can be done (it often happens that something designed by a designer requires huge investments to make a prototype that may or may not succeed), production team then receives instructions and makes a prototype, and then the marketing team starts with the story of the announcement, films the product development process, publishing it on social networks and works on the campaign that will follow the presentation of the product on the market.